VENUS VFX CREATION

A new way for any publisher to create fast, interactive articles on Facebook.

Now Open to All Publishers

Publishers of any type, anywhere in the world can deliver an incredibly fast and immersive reading experience for people on Facebook.

Step 1:
Sign up for Instant Articles.

Step 2:
Develop and submit your sample articles.

Step 3:
Begin publishing Instant Articles.

Learn more Sign up

Fast and Responsive

Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly in News Feed, and readers really like the speed.

10X
Faster than standard mobile web articles.

20%
More Instant Articles read on average.

70%
Less Likely to Abandon the Article.

Interactive and Immersive

New creative tools bring your stories to life and are as easy to use as they are transformative for the mobile storytelling experience.

Autoplay Video

Tap to Expand Photos

Tilt to Explore Photos

Interactive Maps

Autoplay Video

Tap to Expand Photos

Tilt to Explore Photos

Interactive Maps

Autoplay Video

Tap to Expand Photos

Tilt to Explore Photos

Interactive Maps

Flexibility and Control

Flexible monetization options support the way you grow your publishing business and you choose what works best for your business.

Audience Network
⟩

Monetize with demand from over 3 million advertisers worldwide on Facebook, delivering relevant, high value, native formats that drive performance and engagement.

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Direct Sold Ads
⟩

Serve display ads that are directly sold by your own sales team and keep 100% of the revenue generated from ads you direct-sell.

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Branded Content
⟩

Extend your branded content business and publish sponsored content as Instant Articles.

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Measurable and Trackable

Understand how people read and engage with your Instant Articles through data Facebook provides as well as data from in-house analytics tools or third-party measurement services.

Earn traffic credit through attribution providers.

Analyze real-time article traffic with your existing web analytics tools.

Embed cookies to follow reader interests and serve more relevant ads.

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Case Studies

Turkish publisher Onedio builds Branded Content using Instant Articles.

How For The Win Designs Great Sports Content on Instant Articles

Indiatimes Sees Significant Improvement on Direct-Sold Ads by Using Instant Articles

Dainik Jagran Reaches New Audiences and Better Monetization Through Instant Articles

KIT is a digital-only Swedish publisher that builds content made to be consumed on social platforms

Billy Penn: An upstart digital Philly publisher goes 100% in on Instant Articles and shares its results.

Rodale Inc. shows how to monetize Instant Articles in 3 steps.

Gray Television seamlessly integrated Instant Articles across 51 local television stations around the United States.

The Quint is a digital publisher in India focused on mobile discovery and sharing for Millennials, reaching 8.8 million readers online

The Indian Express reaches 40 million readers globally online.

Bangkok Broadcast & TV Channel 7 (BBTV Ch7) is the country's leading television broadcaster.

The television network TVBS holds a dominant share of the Taiwanese cable and satellite market.

TKM has a global audience of 19 million Spanish-speaking millennials.

Global news outlets France24, RFI and MCD grew its audience in West Africa and the Middle East with Instant Articles.

TEGNA used Instant Articles to monetize its active Facebook following across its 46 local TV stations.